Odeeh Fashion Collection

Elegant, fresh and with a certain je-ne-sais-quois: Proudly presenting fashion from the house of Odeeh. Each season, Odeeh manages to excite with pretty, unique prints, contemporary cuts and an unusual texture of the materials used – and that’s not even talking about the wonderful quality of workmanship.

About Odeeh

Since 2008, the designers Otto Drögsler and Jörg Ehrlich have been realizing their vision of fashion to the highest level of perfection in each of their collections. Otto Drögsler, the creative fashion illustrator of the two, studied fashion design with Karl Lagerfeld and Jil Sander in Vienna. Jörg Ehrlich, a men’s tailor by trade, contributes with his tailoring expertise.
Whether a collection be eclectic, casual or austere – the creative interplay between designer and tailor speaks from all of their designs. Each production step is interwoven with affectionate and high-level craftsmanship, from the first sparking idea to countless patterns to the draping on the dress form and finally the review of the final piece on the model.

(Fashion) conscious

Each of Odeeh’s pieces, be it a dress, skirt, jacket or scarf, is made based on the so-called atelier principle. Not only are the used fabrics made by the best weavers and silk printers in northern Italy, but the pieces are produced exclusively in Italian ateliers, manufactures and master workshops. The result of this resolute adherence to an ‘Anti-Industrialism’ is fashion, which meets the highest standards of not only optics, but also craftsmanship.

This approach to production is diametrically opposed to the wide-spread Fast Fashion nowadays – the ever-faster consumption- and production cycles in fashion, whose manufacturing conditions are damaging to people and the environment.
Odeeh, on the other hand, is an advocate of Slow Fashion, a more balanced approach to fashion, whose central notion is respecting people and nature, producing pieces that make their wearers happy for many years instead of just one season.

In that sense, Odeeh is the complete opposite of off the shelf mass products – maybe this is the reason fashion-conscious customers love it so much.

In the Beginning was the Coat

Odeeh came about quite spontaneously, on a trip Drögsler and Ehrlich took together. In a Hong Kong hotel, the two of them came across an elegantly and extravagantly dressed lady, whose coat inspired them to make an even prettier version out of Jersey upon their return to their home in Giebelstadt close to Würzburg – which ultimately resulted in a whole Jersey collection.

Our Product Range

In our product range you will always find a curated selection of clothing pieces from Odeeh collections, be it spring/summer or autumn/winter. We will be thrilled to offer you

– Dresses
– Blouses
– Sweaters
– Jackets
– Bags
– Shoes

And keep you up to date with the latest styles in our Newsletter.

We do not see ourselves as an online-shop, and instead find the idea of a leisurely afternoon browse much more charming: A personal, individualized consultation creates the opportunity to try new things and fall in love with the old. And who knows – maybe the next time you are out and about, you will be the one inspiring someone to launch a fashion label!